Spectrum Culture continues with 10 more songs on their ’90s list. Here’s my entry for “…Baby One More Time”:
Max Martin may be credited as songwriter and producer, but he’s neither; he’s a military strategist and an evil overlord, and Cheiron Studios is his volcano lair. It was clear from the outset that he was bent on world domination, and with *NSYNC and Backstreet Boys he was well on his way. To fully achieve his goal, he needed a number one hit, and found it with Britney Spears.
Martin had big singles with other artists, but with “…Baby One More Time,” he successfully weaponized pop music. While Spears seemed little more than a means to an end (the song was famously turned down by TLC), she owns it by alternating between her come-hither slink and demanding presence. As the debut single and title track of Spears’ first LP, “…Baby” was a guaranteed career-launching smash hit. Naturally, being engineered for greatness certainly helps, especially that supernova of a chorus. Yet after the first half-dozen listens, hidden elements reveal this as more than just a few catchy melodies. The three-note piano line, wah-wah guitar and hiccupping bassline are all tiny hooks themselves, further solidifying the song’s permanence in your brain.
Still, the song may be even better known for its music video than for its mega-hook. Taking the song from inescapable hit to cultural touchstone, the four minute video of outfit changes (some cringe worthy) and choreography formed the blueprint for every teen pop hit of the late ‘90s and early ‘00’s. After “…Baby One More Time,” Martin and Spears would go on to make fantastic singles together and separately, but this first collaboration is still the peak of both careers. And, yes, that includes “Since U Been Gone” and “Toxic,” respectively. In their defense, this song is fucking perfect.